UX Case Study
Moozi is a smart watch application that detects and uplifts your mood. With Moozi you can always be happy!
UI | UX | Branding | Website | App
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SCOPE OF
WORK
UX Research
Branding
UI Design
GOALS
01
Need to detect and
track the user’s mood
02
Should help users
uplift their mood
03
Feature that can help them
see their partner’s mood.
Research
We conducted a user research and survey with different demographic of users and found some useful insights and features to include.
Insights and
features
Next, we created user personas, empathy maps, user journeys, competitor analysis, features lists, Information architecture and wireframes.
Additional features like measuring stress
levels, tracking period cycles.
Users can pair up with their buddies or partners,
which will help them see each other’s moods.
Simple cope up techniques to control stress levels
and enhance or uplift the user’s mood.
User personas
Insights and features Brand identity
We designed a character for moody to represent all the moods. We kept it simple, recognisable and of course, cute!
Designing
The features
The visual design is created from a perspective to make the user happy and navigation through the smartwatch app as intuitive and effortless as possible. We carefully crafted content for each screen so that there is no cognitive load on the user. The dynamic UI helps buddies view each other’s mood and send an emoji instantly to help them uplift their mood.
