UX Case Study
NEXT IAS is an initiative of the MADE EASY Group to provide adequate guidance, proper planning, and strategy to individuals who preparing for the Civil Services Examination conducted by the Union Public Service Commission.
The research methods predominantly followed were: Kick-off calls, Stakeholder interviews, Competitor Analysis, UX Audits, User Interviews, User Surveys, Contextual Inquiries, etc.
We kick-started the project with the Stakeholder interviews with the majority of MADE EASY team. We spoke to the chairman, management and marketing team members, and teachers and gleaned many insights.
NEXT IAS is an initiative of the MADE EASY Group to guide and mentor every student of the NEXT IAS family through quality teaching and personalised support throughout his journey as a Civil Service aspirant. NEXT IAS believes that “It is the quality of teachers that decides the quality of students”.
Guided by this thought, The NEXT IAS team wanted to rebuild their website and design a mobile app for a better online student-teacher learning experience. Provide a coherent experience online and offline.
Additionally, the team wanted to enhance their web app with more features that would aid the students with their preparations and keep them on track with their studies.
Easy, effective and
efficient user flows
One Portal for all their
Take the offline experience online with added features
Engagement and retention
We interviewed some students who were preparing for the IAS exam to understand how and when they interacted with the NEXT IAS platforms, what was their daily schedule, what were the pain points and to get any insights that would help us design a better solution for them.
We conducted a user survey to gain more useful insights. We circulated a survey among different NEXT IAS student communities and groups, who were our target audience. We received more than 500 responses for the same.
After defining basic functions, we started sketching which helped us set the user flows and define clear communication for users before we moved on to the user interface.
The process of working on wireframes helps us understand the product better and ensure that all elements that are useful for the application to work are present.
The style guide is used to form a unified style and holistic design of the application. When finalising the functionality or creating new design elements, the style guide allows you to maintain the integrity of the application design.