UX Case Study

QW helps unleash and enhance creativity in kids by providing a platform to create blogs, write diaries, design cards and much more.

UI

UX

Branding

Website

App

SCOPE OF WORK

UX Research

Strategy

Branding

UI-UX Design

GOALS

01

UI to be more user friendly

02

Make the platform more intuitive

03

Increase user engagement

Research

We spoke to the QW users of the age 9-18 years. We identified the pain points and additional features they would like to have for a better experience.

Research Outcomes

They found the platform confusing and boring.

User retention rate was low.

They wished this platform had more features.

Following the Research and Define phase, we created user personas, empathy maps, user journeys, competitor analysis, features lists, Information architecture and wireframes.

User personas

ideation

After working on the information hierarchy and user flows, we created high fidelity wireframes for the client before incorporating the design elements into the final design.

Final Screens

To get the perfect UI, we created mood board and defined a design system. Keeping the users in the center was the main goal of this project. Considering that we used the current UI trends and tried making it futuristic.

Creative writing is an art, ability, and escape.

Quill@Will enables an aspiring writer to find their mentor, peer, editor, audience- all under the same roof.

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