UX Case Study
QW helps unleash and enhance creativity in kids by providing a platform to create blogs, write diaries, design cards and much more.
![Contagion UI UX Company - Kids Education Wesite's Logo Design](https://contagion.co.in/wp-content/uploads/2023/01/Quill-logo.png)
UI |
UX |
Branding |
Website |
App
![Contagion UI UX Company - Quill @ Will Kids Education Responsive Design](https://contagion.co.in/wp-content/uploads/2022/06/quill-UIUX.png)
SCOPE OF
WORK
![UX Research 2](https://contagion.co.in/wp-content/uploads/2023/01/UX-Research-2.png)
UX Research
![Strategy 2](https://contagion.co.in/wp-content/uploads/2024/03/Strategy-2.webp)
Strategy
![Branding 2](https://contagion.co.in/wp-content/uploads/2023/01/Branding-2.png)
Branding
![UI UX Design 2](https://contagion.co.in/wp-content/uploads/2023/01/UI-UX-Design-2.png)
UI Design
GOALS
01
UI to be more
user friendly
02
Make the platform
more intuitive
03
Increase user
engagement
Research
We spoke to the QW users of the age 9-18 years. We identified the pain points and additional features they would like to have for a better experience.
Research
Outcomes
Following the Research and Define phase, we created user personas, empathy maps, user journeys, competitor analysis, features lists, Information architecture and wireframes
![contagion point icon](https://contagion.co.in/wp-content/uploads/2022/06/contagion-point-icon.png)
They found the platform
confusing and boring.
![contagion point icon](https://contagion.co.in/wp-content/uploads/2022/06/contagion-point-icon.png)
User retention rate was low.
![contagion point icon](https://contagion.co.in/wp-content/uploads/2022/06/contagion-point-icon.png)
They wished this platform
had more features.
User personas
![Quill Persona One 1](https://contagion.co.in/wp-content/uploads/2023/01/Quill-Persona-One-1.png)
![Quill Persona One 2](https://contagion.co.in/wp-content/uploads/2023/01/Quill-Persona-One-2.png)
ideation
After working on the information hierarchy and user flows, we created high fidelity wireframes for the client before incorporating the design elements into the final design.
![Contagion UI UX Company - Quill @ Will Kids Education Website Low-Fidelity Screen Design](https://contagion.co.in/wp-content/uploads/2022/06/quill-ideation.png)
Final Screens
To get the perfect UI, we created mood board and defined a design system. Keeping the users in the center was the main goal of this project. Considering that we used the current UI trends and tried making it futuristic.
![Q 1](https://contagion.co.in/wp-content/uploads/2022/06/Q-1.png)
![Q 2](https://contagion.co.in/wp-content/uploads/2022/06/Q-2.png)
Creative writing is an
art, ability, and escape.
Quill@Will enables an aspiring writer to find their mentor, peer, editor, audience- all under the same roof.
![Quill img 5](https://contagion.co.in/wp-content/uploads/2023/01/Quill-img-5.png)