UX Case Study
QW helps unleash and enhance creativity in kids by providing a platform to create blogs, write diaries, design cards and much more.
UI | UX | Branding | Website | App
SCOPE OF
WORK
UX Research
Strategy
Branding
UI Design
GOALS
01
UI to be more
user friendly
02
Make the platform
more intuitive
03
Increase user
engagement
Research
We spoke to the QW users of the age 9-18 years. We identified the pain points and additional features they would like to have for a better experience.
Research
Outcomes
Following the Research and Define phase, we created user personas, empathy maps, user journeys, competitor analysis, features lists, Information architecture and wireframes
They found the platform
confusing and boring.
User retention rate was low.
They wished this platform
had more features.
User personas
ideation
After working on the information hierarchy and user flows, we created high fidelity wireframes for the client before incorporating the design elements into the final design.
Final Screens
To get the perfect UI, we created mood board and defined a design system. Keeping the users in the center was the main goal of this project. Considering that we used the current UI trends and tried making it futuristic.
Creative writing is an
art, ability, and escape.
Quill@Will enables an aspiring writer to find their mentor, peer, editor, audience- all under the same roof.
