UX Case Study
QW helps unleash and enhance creativity in kids by providing a platform to create blogs, write diaries, design cards and much more.
UI to be more
Make the platform
We spoke to the QW users of the age 9-18 years. We identified the pain points and additional features they would like to have for a better experience.
Following the Research and Define phase, we created user personas, empathy maps, user journeys, competitor analysis, features lists, Information architecture and wireframes
They found the platform
confusing and boring.
User retention rate was low.
They wished this platform
had more features.
After working on the information hierarchy and user flows, we created high fidelity wireframes for the client before incorporating the design elements into the final design.
To get the perfect UI, we created mood board and defined a design system. Keeping the users in the center was the main goal of this project. Considering that we used the current UI trends and tried making it futuristic.
Creative writing is an
art, ability, and escape.
Quill@Will enables an aspiring writer to find their mentor, peer, editor, audience- all under the same roof.